Don’t Underestimate The Power Of Printed Media!submitted on 8 September 2014
Printed media is still very much alive. There are many customers, in any given market, that choose printed media instead of the online version. When asked about the reason behind their choice they talk about the importance of having something tangible in your hand, choosing what to see and when to see it and finally it’s much more trustworthy.
Credibility
This might be the most important feature that a brand should opt for when it comes to its targeted audience. This is because of the fact that any client needs to believe that a certain brand can fulfill his needs. Printed made have a way of sending out a credible message, in comparison with the situation when a website is filled with ads, popups and banners. Additionally here, the online environment provides a real threat when it comes to viruses and malware. Some of the banners have such bits of information inside of them, which can seriously affect the computer.
Tangibility
This is an important issue that has been discussed by advertising agencies, psychologists, sociologists and many other experts. People have the tendency to relate to something they can touch or feel. The internet, sadly, doesn’t provide this particular type of sensation. That’s the reason why booklets and posters have a greater impact on a customer. Additionally here, people are more likely to keep various materials around the house or the office and look at them later on in time if they choose. Internet advertising dissolves after it has served its purpose and that’s the problem with it. Nobody remembers an ad they’ve seen on a website after 6 months, but one can remember a print that he or she has seen even if a year has passed.
Branding
Many companies omit the fact that they are constantly communicating with their prospective clients. Any decision they make, any type of media they choose, it says something about the brand. It has been proven in the past that alongside credibility, the printed media offers a strong sense of brand identity. The colors that are used, the types of images, the style of the text, everything talks about the brand.
Let’s take Brochure Printing by Print-Print.co.uk as an example. The brochures that they make for their clients are simple, concise and very specific. The colors and the fonts resemblance the brand’s identity and finally, everything looks amazing on a high quality piece of paper. It’s just another form of communication but a lot more carefully handled.
To conclude, anyone that thinks the printed media has died is very much wrong. It’s there and it still works very well for the ones that use it wisely. The internet is an important tool as well and it can be of great help in many situations.
The best piece of advice here is to choose a great combination between all the available media other. Everything can work if properly adjusted to the brand’s needs, it just needs patience, time and a lot of creativity to make it happen.
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