Online Growth Guru Consulting
Beginning in 2008, ourfounder and lead marketing consultant, Matt Adams, embarked on an online adventure. For the coming 5 years,he overcame significant obstacles and challenges to grow the website into ascaled, profitable business. He then sold the business to an investor.
While working as a Business Analyst, he also setup aneducational website called Business Analyst Guru (http://www.ba-guru.com). Thiswebsite went from strength to strength and within 12 months was receiving 7,000visits per month because of innovative SEO techniques that built super strong relationships that Matt aggressively put in place. It also acquired 5,000email subscribers through an aggressive email collection strategy.
Matt then went on to consult for a number ofcompanies including a freshcoffee roasting company. Sales have tripled year-on-year for the last3 years through organic growth. They have been on an exciting venture of growthand are truly delighted about the prospects of dominating the online arena.
From there, Matt set up Online Growth Guru asmore than just an internet marketing consultancy.
He uses his straight talking, passionateattitude so he and his team can grow businesses by enhancing their business relationships acrossthe internet and ensuring his SEO techniques reap the benefits in terms ofleads, traffic and sales.
This mini SEO strategy shot us to Google Page1 in 5 days
We knew it would be very competitive to get to the front page of 'freshcoffee' and needed a way of generating income sooner rather than later. #
After some deep keyword research using SEMRush and Answer the public, wefound that people were searching for 'what is the best coffee for... e.g. an Aeropress,an espresso maker, a V60 drip method.
AND more importantly, we found that the pages ranking for this searchwere low quality or less relevant than what we felt we could produce,
So we wrote a detailed article suggesting which of our coffees were bestfor a V60 drip brewing method.
The best part?
We could link to 4 or 5 different products, with images, while givingsome valuable information to our users.
After some nice optimisation, the post made it to page 1 in Google after5 days. Within 2-3 weeks we were fluctuating between 1 and 3.
It became one the most popular landing pages on the website overnightand continues to generate a great conversion level from the blog to the store.
Remember this about SEO
One of the most important things to remember about SEO, isthat itís no longer about sitting in a dark room finding algorithms that canovercome Googles.
Itís about building a network of relationships across theweb of high quality website owners within your industry. And once youíve donethat, creating a strategy thatís beneficial to both of you.
Hereís an example.
We created an event for one of our clients. The eventallowed us to reach out to bloggers and website owners in the local area. Whenthe website owners came down to our event, they were able to get some highquality videos and photos to put on their website.
A few weeks later, we were receiving referral traffic, linksand boosted sales. Google rankings increased as a bonus too J.
Are you trying to get referral traffic and high rankings? Ifnot, you definitely should be.
Letís have a chat to see how we can work together to getthings off the ground for your business.
Itís will be a combination of Strategy andSEO Consulting, Online Marketing and Business Consulting.
Hereís to an exciting website adventure for you and your business.