A Look at the Latest Trends and Updates in Food and Beverage Packagingsubmitted on 1 October 2017
Times change – things are constantly evolving and new trends continue to pop up left and right in all areas of life, and in all industries. Sometimes a particular fashion disappears as quickly as it rises; others become classics and make a true long-term impact. This is equally true in the food and beverage business, and understanding new trends gives you a great advantage.
Packaging is incredibly important not only to protect and ship your product, but as a marketing tool. There are good reasons why the packaging is sometimes more expensive than the product itself. Wondering how to dress up your product in the best possible way? Here’s a look at the latest trends and updates in food and beverage packaging.
Simple and clear
Once a trend has come to an end, it’s often practical to go back to basics – and this is just as true now as it was before, and will be in the future. Be simple and be clear; but also, be bold. Consumers don’t want to be distracted by too much fanciness. As long as you get your message across in a clear and bold manner, you’re sure to evoke interest.
Your own letter design
The trend that continues to make its way up nowadays is that personal touch; and this also means that people start to appreciate handwriting more. Perhaps it’s because we’re so used to typewritten lettering that we crave for some fluidity. It makes the product stand out and gives you as a brand a personal character. Go with your own letter design and create your own bespoke packaging.
Colours
When it comes to colours, ‘bold’ is the word – so don’t be afraid to experiment with colours that either complement or contrast each other in a more dramatic way. Colours evoke a lot of emotion, even if it’s only on an unconscious level, so take advantage of it. Forget the pastels – go bold.
Stick with a pattern
A visual motif that is repeated – a pattern – is sure to capture the imagination. Playful or elegant, incorporate a pattern that can be repeated across various products. It’s great for brand recognition.
Go green
Yes, people are a lot more eco-friendly nowadays, so if possible, make your packaging sustainable and recyclable.
There’s one more trend that’s beginning to show more and more promise – and it might actually be one that’s here to stay for quite a while: make it easy to ship via mail. The envelope or box in which your product is shipped can bring about wonderful feelings of nostalgia or personalised communication, which a customer base appreciates immensely. It makes the product feel less like a bought item and more like a personal gift - it shows you care.
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