Your Web Designer Can Do More than Just Design Your Sitesubmitted on 25 September 2017
Web designers or web design companies nowadays offer services beyond just web design. Given the competition they have to face, they need to offer something extra to attract clients. Get to know what these other services are and find out if they can be of use to you.
1. Branding
Web designers can help develop your brand. This includes designing your logo, your company colour scheme or theme, your letterheads, and other aesthetic features of your business. They can create infographics to be used on your website and promotional materials, as well as produce videos and animations that can be used to promote your company’s brand.
2. Advertising and Creative Communication
Your web designer can also create the materials you use for your advertising. These could be banners, posters, animations, GIFs, comic strips, or other forms of visual media for advertising. Likewise, they can develop creative ways to promote your products, services, or brand.
3. Search Engine Optimisation
This does not necessarily have to be a comprehensive type of SEO that includes tasks like link building. Many web designers at present can integrate search engine optimisation techniques in the websites they create. This way, you no longer have to implement major changes in your site in case you decide to spend on SEO.
4. Web Applications
Some web design companies offer services for the development of apps or web-based software to be used on the site. Good web design companies are not that difficult to find. You can find a company that does web design in Cheltenham, for example, that also offers bespoke web software or custom web apps to enhance the user experience.
5. Content Development
You can also find web design companies that can build your content for you. They can write the content for your ‘About Us’ page and for the different pages presenting your products and services. They can write corporate literature. They can also write ongoing blogs for your business to help engage customers, boost search engine rankings, and attract clicks for hot topics.
6. Promotions and Public Relations
The company that does web design for you may also be good at doing PR and marketing work. Unless you are not convinced by their experience and portfolio, there’s no reason to go to another company if the one doing your web design has competence and a proven track record in public relations campaigns.
Arguably, there are many advantages in having the same company handle almost everything there is to do with your website. Notably, your SEO and promotional efforts are streamlined and made more coherent if there’s only one company handling everything. You just need to make sure that you choose a truly proficient and reputable company to do it all for you.
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