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An interview with George Kostov from eDesign Interactive
What steps do you take to stand out from your competition?
We strive to always keep pace with the latest technologies. When new software comes about, we want to be the first to learn about it, experiment with it and integrate it into our palette. There’s no such thing as a “comfort zone”. We never settle and welcome change. As digital people, we live to learn. We operate a business that is bound to innovation. It’s not difficult for us to be in this ecosystem. We are accustomed to the continually changing metrics of our craft.
Unlike some of the more traditional industries, we cannot afford to be archaic or follow long-established processes. On the contrary, we need to embrace innovation. Every day, we are trying to challenge the status quo and become part of the creation of new technologies. So staying ahead of things does not scare us.
What made you get into the business you're in?
It’s never been a goal of mine to launch a company and make money. As such, I had no specific business idea. What I had was a burning desire to build cool things on the web. My “idea” and driving force came wrapped in motivation, excitement and sheer fixation. I wanted to create gorgeous, interactive, and useful web projects. Very quickly I realized a solo designer couldn’t do those things alone. Creating stunning digital experiences requires a skillset hard to master by a single person. So I started assembling a circle of friends and new encounters. I was looking to connect with people who are exceptionally talented at coding, animations, graphic art, and illustrations to join us in our quest of creating cool stuff. At this point, I met people who shared the same passion for web design and we established eDesign.
The agency still runs on the same core values we’ve been following from day one. Yet the notion of “company” in the corporate sense of the world is still absent. The office environment we work in is built on the spirit of creativity, freedom of imagination, teamwork and the joy of a job well done.
Describe your office! For example, do you work from home, or do you have an office full of employees?Our office is situated in a heart of the city, in the bustling downtown area. It is built on 6 floors and is surrounded by a sun garden.
The digital marketing quarters have their walls covered with fun campaigns and the room is buzzing with ideas. Developers’ kingdom is comfy and quiet, and so are the design headquarters. The project management floor is always busy and laud and has the most phones. We have also built our own photography studio.
We believe that it’s important for a workspace to create a healthy environment that makes people feel good.For that reason we have air purifiers and smart monitors that analyze and regulate our air quality. To be easy on the eyes, lights around the office are designed to simulate the glow of the sun. We use ergonomic chairs, built for optimal back comfort. And our sound system and living plants create a relaxing atmosphere.
We are passionate coffee lovers and keep 10 coffee machines at the office, including a legendary La Pavoni espresso machine.
What is unique about your business?
eDesign Interactive is a web agency that offers 360° services in digital marketing. Our expertise is in creating fantastic user experiences through website design, corporate identity, web-based applications and digital marketing. The company was established in 2004. Since then, we have carried out over 1,000 interactive projects and have won 150 awards in world’s biggest web competitions- AWWWARDS, FWA, Webby Awards, Lovey Awards, CSS Design Awards, Davey Awards, etc. At this time, we have a team of 45 experts and offices in the US and Europe.
If you had one piece of advice to someone just starting out, what would it be?
Start something you feel strongly passionate about- a project that makes you feel good inside. The motivation behind starting a business should not be money, but the desire to do something meaningful that resonates with your personality. When you do something with love, everything else will align.
Have persistence and tenacity. Do not give up too soon. Pursue your objective. Be consistent in following your path. Every beginning is always difficult, so hang on to your vision.
And expect that starting a business will be demanding. Be prepared to sacrifice your time, weather the storms, make tough choices, deal with problems.
You will struggle. You will fight back. There will be times you will feel miserable and desperate. So at least pick an activity you are already good at and want to expand. Your business idea needs to make sense for you. This will increase your chances of success. It will also make the rough seas more fun and enjoyable.