Effective Ways to Promote Your Creative Businesssubmitted on 5 November 2014
Do you own a creative business? That's great because you get to express yourself and use your artistic talents to make others happy, help them succeed, or make their lives a little more beautiful. But if you are struggling with keeping your creative business open, you may not appreciate all that it has to offer you and all that it really is. In fact, a struggling or failing creative business is more of a burden than a blessing.
 Photo by Andrew Perry
So how can you ensure that your creative business will continue to thrive, even if it is currently struggling to stay ahead of the competition? Continue reading for a few ways that you can effectively promote your company to the masses.
Use Videos and Make Them Viral
You have already been exposed to countless viral videos, so you probably already know how far one video can go. Done correctly, a single video can be shared and viewed by people from all over the globe. Imagine if you could promote your creative business in the same way! The key is creating a viral video that includes your brand's name in the hopes that people will recognise it and want to support your work.
To start, make an explainer video of the highest quality possible (it may be a good idea to hire a professional videographer if you don't have the equipment or skills). Make sure the content is interesting and practical, as well as relevant to your business.
Take Advantage of Cross Promotion Opportunities
Any chance you get to cross promote your work with someone else's is a great opportunity to get your brand out there to more people who are interested in what you have to offer within your niche. This is also a budget-friendly marketing option you can use when you are otherwise low on funds.
Just be sure that the business that you're teaming up with to cross promote is complementary to yours. Put your heads together to come up with creative, effective ways to promote the work that you both do through your websites, social media networks, and products or services.
Post Guest Blogs
Becoming a guest blogger can be a great way to get your name out there, as your by-line will certainly include your business name. This is also an effective way to make yourself an expert in your field and someone that people respect and turn to for advice.
The key is to consistently post blogs not only to your own website but also on others' blogs that complement your company. Don't have the time to invest into writing and posting your blogs? Then try blogger outreach to find professional bloggers who can create and post the content for you.
Give Donations of Your Products or Services
Team up with charitable events so you can donate some of your products and/or services as a free gift to attendees. This is a great way to let people try your products for free. If they like what they try, they will be coming back for more.
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